“Would you like a proposal with your order?”

If you’ve always wanted to be proposed to over a greasy pizza and breadsticks, you’re in luck!

From now until Valentine’s Day, Pizza Hut is offering the Tie the Knot with the $10 Dinner Box promotion on their website for the bargain price of $10,010 plus tax.

This package promotes the new product, a dinner box, which includes a pizza, breadsticks and cinnamon sticks. As if stuffing all of those calorific foods into one box wasn’t enough, Pizza Hut wanted to go a step further.

All Super Bowl Ads, Like Almost Anything Else, Lives In The Shadow Of Apple

As a sophomore at USC, I took my first advertising class. It was a class designed to teach the fundamentals of the industry and how an agency worked. As part of that, we spent a lot of time viewing and critiquing commercials. 

One of the first ads that my professor showed us was Apple's Super Bowl classic "1984."

The AdMeter Tells Us Something About Americans

The Giants won the Super Bowl yesterday, but we had to wait until today to know who were the winners among the game's advertisers. 

Today's AdMeter results show that the viewer's favorite commercial was Dorito's "Sling Baby", followed by Kia's "A Dream Car. For Real Life." and Bud Light's "Weego."

A closer look at the top ten ads reveal something about Americans: we love dogs. Put a dog in a Super Bowl spot and you are sure to have a fan favorite. Every ad that starred a dog made it into the top ten commercials on the AdMeter; that is 4 of the top ten.  

These Scrabble Ads Are _________

The Super Bowl has taken over the advertising industry for the last few weeks. So when stumbled across these ads for Scrabble and they had nothing to do with football, it was a breath of fresh air.

Most print ads are pretty forgettable, or filled with so much product information that it takes away from what message is actually there. But when a print ad is simple and controlled in its messaging, it is really like a piece of art. 

Each of these ads for Hasbro's Scrabble, which were created by Ogilvy in Puerto Rico, is just that. 

Madonna: Not So In Vogue

Ever since the Janet Jackson's wardrobe malfunction during the 2004 Super Bowl halftime show, the game organizers have tried to choose performers that were a little more classic - aka tame and controlled. So it seems an odd choice to have Madonna as a performer this year, someone who is almost as famous for her controversial behavior as she is for her music.

When I heard the news, I was a bit confused until I found out that she has both an new album coming out and new movie in theaters right now. Still I like Madonna enough, so it seems like a fun choice.

But according to AdAge and Networked Insights, Super Bowl fans are not excited about Madonna's performance. In fact, 41% actually have negative feelings about her. 

While that may not seem like such a big deal, when it comes to the Super Bowl, this is something to be concerned about, at least if you are an advertiser.

Thank Goodness for Budweiser and Ferris Bueller

Since the 49ers lost to the Giants in the playoffs, the commercials were the only thing I was looking forward to on Super Bowl Sunday. But now that over 50% of advertisers have aired their ads ahead of the game, the Super Bowl doesn't seem quite the event that it was once.

In the past most people were just as excited about seeing the ads on game day as they are about watching the grid iron match. So why would a company choose to air an ad before the Super Bowl when they paid $3.5 million to be a part of it?

The answer is simple: buzz.