Friday, March 30, 2012

The Guardian Asks How The Three Little Pigs Would Fare In Today's Media

At the beginning of the month, UK newspaper, The Guardian, aired a new spot that examines the role of journalism in a social media world.

AdAge notes that editor Alan Rusbridger wanted to demonstrate how the paper has an open approach to content: readers share ideas with reporters who in turn share with more readers. 

Filmed in a cinematic style, this commercial demonstrates this approach by questioning how the story of the Three Little Pigs would play out in the media today.


Monday, March 19, 2012

Newsweek Gets Mad Men Fever

For over a year and a half, fans of the AMC series Mad Men have been anxiously awaiting the return of Don Draper and the team at Sterling Cooper Draper Pryce. 

To celebrate the return of the award winning series this Sunday, Newsweek has given their current issue -- on newsstands today -- a Mad Men makeover.


The issue, whose cover proclaims 'Welcome Back to 1965" (the year of season 5 in Mad Men), holds a host of '60s inspired articles. Christopher Buckley tells us the history of the martini. While George Lois, an original Mad Men himself, lets us in on "the art of the sell."

But it's not only just the articles that have a retro spin in this issue. All of the advertisers -- which include AllState, Mercedes-Benz, and British Airways, among others -- also provided retro ads for the issue. 

Sunday, March 18, 2012

Is UPS Conspiring Against Kentucky Fans?

A new ad from UPS, is causing some Kentucky fans to put the "mad" in March Madness.

In support of their new "Logistics" campaign, United Parcel Service used footage from the 1992 East Regional Finals where Kentucky faced off against Duke and lost when Christian Laettner made a shot during the last seconds of the games.

While UPS seems to be trying to capitalize on March Madness by using one of the most famous games in college basketball, it has struck a sour chord with Wildcat fans.

As Mike Tuttle explains:
"You have to understand, Kentuckians don’t talk about The Shot. And, anytime we do, it is followed with a spit and a curse. In Wildcat Country, it is like the death of JFK. Every single UK fan old enough to know about that game remembers exactly where they were when it happened."

Saturday, March 17, 2012

I Only Buy It For The Articles

People often joke that they only buy Playboy for the articles. Although the magazine has lost some of the status it had during its peak during the latter part of the 20th century, the truth is that Playboy has intelligent and thoughtful content.

From the beginning, Hugh Hefner made sure that there was an emphasis on content as well as naked women.

The literary organization PEN USA honored the legendary publisher for “50 years of support for un-championed writers and of fighting censorship." Jamie Wolf, vice-president of PEN USA, notes that Hefner “published an extraordinary range of writers, serious literary writers who you were not otherwise getting when you went into the grocery store.”

Tuesday, March 6, 2012

Twitter Subpoena Challenged by Protester


I wrote the following article for my Investigative Reporting class. Our assignment was to write a story about a court case using public records. I chose this case, in part, because it has to do with social media and how it is being used in trials. I will be writing follow up pieces on this case as it unfolds.

Feb. 15 (New York) -- The New York District Attorney’s subpoena of Twitter in the case of Malcolm Harris is too far reaching says the National Lawyers Guild, who issued a motion to quash the subpoena on February 6, 2012.

Martin Stolar, Harris’s attorney through the National Lawyers Guild, wrote in the motion that the subpoena “is overbroad, issued for an improper purpose, and constitutes an abuse of court process.”
The subpoena seeks the content of Harris’s account from two weeks prior to the October 1 incident when he was arrested until two months after the incident, despite the fact that Harris is only charged in relation to the one event.