At the beginning of the month, UK newspaper, The Guardian, aired a new spot that examines the role of journalism in a social media world.
AdAge notes that editor Alan Rusbridger wanted to demonstrate how the paper has an open approach to content: readers share ideas with reporters who in turn share with more readers.
Filmed in a cinematic style, this commercial demonstrates this approach by questioning how the story of the Three Little Pigs would play out in the media today.
AdAge notes that editor Alan Rusbridger wanted to demonstrate how the paper has an open approach to content: readers share ideas with reporters who in turn share with more readers.
Filmed in a cinematic style, this commercial demonstrates this approach by questioning how the story of the Three Little Pigs would play out in the media today.