At the beginning of the month, UK newspaper, The Guardian, aired a new spot that examines the role of journalism in a social media world.
AdAge notes that editor Alan Rusbridger wanted to demonstrate how the paper has an open approach to content: readers share ideas with reporters who in turn share with more readers.
Filmed in a cinematic style, this commercial demonstrates this approach by questioning how the story of the Three Little Pigs would play out in the media today.
AdAge interviewed David Kolbusz, creative director at BBH (The Guardian's agency of record), who had this to say about the concept:
"We couldn't pick a current-affairs story for fear of it dating. And writing a revisionist history of a historical event seemed insensitive."
According to the article, the agency also presented scripts for "Humpty Dumpty," "Hansel & Gretel," and "Cinderella." But Rusbridger ultimately settled on the pigs concept because of its Animal Farm parallel.
If you haven't seen it yet, you are in for a treat! It is the best ad I have seen since Kevin Bacon's Logitech commercial.
AdAge notes that editor Alan Rusbridger wanted to demonstrate how the paper has an open approach to content: readers share ideas with reporters who in turn share with more readers.
Filmed in a cinematic style, this commercial demonstrates this approach by questioning how the story of the Three Little Pigs would play out in the media today.
AdAge interviewed David Kolbusz, creative director at BBH (The Guardian's agency of record), who had this to say about the concept:
"We couldn't pick a current-affairs story for fear of it dating. And writing a revisionist history of a historical event seemed insensitive."
According to the article, the agency also presented scripts for "Humpty Dumpty," "Hansel & Gretel," and "Cinderella." But Rusbridger ultimately settled on the pigs concept because of its Animal Farm parallel.
If you haven't seen it yet, you are in for a treat! It is the best ad I have seen since Kevin Bacon's Logitech commercial.
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